Proof

Since 1999.
Here are the receipts.

Every quote on this page has a name on it. Every return below is drawn from Mediathink’s client ROI sales sheets.

These are historical engagements. Each client supplied the financial inputs, approved the calculation, and agreed to have its result published. Past results don’t guarantee future ones.

Documented client ROI 225–609% Five measured engagements. One shared scale.

Documented return on investment

Five engagements. No cherry-picked scale.

  1. C&H Financial
    225%
  2. Digital Positions
    318%
  3. Spin Design
    411%
  4. eJustifyIt
    425%
  5. Socketware
    609%

Figures from Mediathink client ROI sales sheets. A 2024–2026 engagement will be added here as soon as it clears the same verification.

Client and platform work, 1999–2026

  • AT&T
  • CBS Radio
  • Time Warner Cable
  • AB InBev
  • Diageo
  • Digitas
  • CDC
  • Hubbard Radio
  • WABE
  • Fado
  • Sound Enterprises
  • The 100 Companies

In their words

Full testimonials, names and companies attached.

There are hundreds of marketing firms in Atlanta. Mediathink is the only one that we interviewed who discussed value justification. Mediathink showed us how to link effective website management and web applications to the incremental dollars they drive to a company’s bottom line. These days technology is irrelevant, it’s all about the financial results. Mediathink showed us how to communicate that credibly during the marketing and sales process.

We continually call on them for help growing our business. They continue to provide us with unique, honest intelligence that drives value for Digital Positions. If you want a fresh perspective, if you want a fiscally responsible approach, and if you need results, call Mediathink.

David Taylor-Klaus Principal, Digital Positions 318% ROI

I was certain that I was the last CEO who would hire a ‘marketing consultant.’ Prior to running eJustifyIt, I was a career sales professional. I sold hardware, software, and services to Global 1000 companies around the world. For me, marketers had always been more of a hindrance than help.

Knowing this, we still retained Mediathink to help us build eJustifyIt because they could demonstrate they were different. Mediathink guaranteed a short-term, defined engagement, assured us that costs wouldn’t move, and built a plan that was realistic.

Deploying Mediathink worked. For every $1 eJustifyIt invested in marketing activity, we’ve returned $5 in incremental profit. I can tell you, it is worth an initial visit to see if Mediathink can do for you what they have done for eJustifyIt.

George Murphy CEO, eJustifyIt 425% ROI · $5 per $1

As a design firm, we know a little about marketing people—we work with a bunch of them. Many of these marketing people are weird. Mediathink is weird, too. But in a good way. They are weird because they are honest, sometimes brutally. Their ability to quantify the effects of marketing strategy and tactics, their unique business model, and their enthusiasm for their clients make them a curiosity among their peers.

We hired Mediathink to help us fine-tune our internal processes, our positioning, and our sales process. It worked. The end result is that we’re able to communicate what makes us different than other design shops, we are able to accomplish more for our clients using fewer resources, and we can demonstrate how design work drives business impact. We’ve closed almost $100,000 in new business in 4 months as a result of our relationship with Mediathink and we couldn’t be happier.

Sheri Bedard Owner, Spin Design 411% ROI · $100K in 4 months

C&H Financial interviewed a number of companies and were extremely impressed by Mediathink and their ability to understand the corporate benefits industry. In a timely manner, using a value-centric approach, they researched our competitors and talked with our clients. As benefits consultants, we needed ways to distinguish ourselves from our competition. Mediathink helped us uncover what drives C&H’s value and performance and demonstrate it to our prospects. Mediathink put together strategy and tactics that focused our sales people on our prospects’ issues.

C&H has engaged with Mediathink a second time because they help grow our company and our people. If you think you are not getting all of the business you should, if you feel stuck, or if you know you have something special and need to have the right people hear about it, call Mediathink.

Tony Cannata CEO, C&H Financial 225% ROI

We work with Mediathink because they are able to quickly provide Socketware with the intelligence needed to speed our sales cycle. By identifying rich verticals, key decision makers, and reviewing our media and advertising spending they helped us close sales faster for less money. Their first question is not ‘what’s your budget’ when we call them.

Mediathink took the time required to thoroughly understand the email marketing software industry and how Socketware fits into the bigger picture of our client’s revenue growth, that’s why we’ve used them for a number of years. They work to understand what it is that we are trying to accomplish and then work to get the results we need. They do the extra things that help us as a business.

Tricia Robinson Sr. VP of Communications, Socketware 609% ROI

Recommendations

The people we’ve worked with

Endorsements from clients, colleagues, and teammates on LinkedIn, in full.

Tom is by far the most talented, knowledgeable and skilled marketing specialist I have ever had the pleasure to work with. His ability to capture technical information while maintaining his bent for the creative is an invaluable skill. His insight and knowledge of the digital marketing world is tremendous asset to any client. He was a pleasure to work with and always a good person to have on your team.

Jane Rubenstein Owner, See Jane Walk Colleague

I recommend Tom to any business that is serious about a content marketing or social marketing strategy.

Our first project was developing the approach to make the right business decision on a social media strategy. Tom crafted the approach, presented to all business units, and in the end, gained buy-in on the strategy needed. My second project with Tom was to develop a content marketing strategy. In that effort, Tom went above and beyond to not only build the plan, the editorial calendar, and execute on the deliverables, but Tom also drove needed messaging changes for the product and services.

Tom is very creative, thoughtful, detail-oriented and responsive. I look forward to working with him again soon!

Jane Rafeedie Director of Marketing, Monarch Private Capital Client

I first worked with Tom in Boston when I was Director of Marketing for WAAF radio. We stayed in contact through the years and reconnected professionally in 2011 on a rebranding project for my employer, Catch the Moment. Initially, this project required a detailed drill-down on the business model and an assessment of the company’s brand identity to determine our unique selling proposition and assess our positioning in the marketplace. After that phase was complete, I retained Tom for strategic consultancy on the transformation of our visual identity, the rebuilding of our company’s website and the development of an extensive set of sales collateral and content marketing material. Through it all, Tom’s knowledgeable guidance kept us on the right track and put us in the strongest position possible to generate new B2B leads, which was the primary goal of the project from the outset.

Tom is highly knowledgeable, an excellent communicator, and a steady hand at the rudder for marketing/branding consultancy or project management across a vast range of business categories. His adaptability in this regard is a very special quality that should not be overlooked. I enthusiastically recommend Tom Barnes for any such needs you or your company may have.

Mike Kramer Vice President, Metropolitan Transit Authority of Harris County Client

Tom is my goto guy. If I have a client that is struggling because their sales have dropped and they don’t know why, I call Tom. When I have a client that needs to know how to better market online, I call Tom. When I have a client that needs to know how to segment their marketplace, I call Tom. If I need to know the latest, greatest, most innovative marketing tactics, I call Tom.

In the 7 years I have worked with Tom, he has answered these questions and many more for myself and my clients. His deep understanding of the way people think and behave relative to making purchasing decisions is at the core of why he is so effective. His rational and logical marketing approach is wrapped around the emotional and compulsive understanding of what makes people tick. That combination is what makes Tom such an asset to the companies that work with him. The results are what makes them come back for more.

Sheri Bannister Senior Marketing Leader Client

As a new employee at a large agency with international offices and countless clients, I could not have been luckier than to have the opportunity to work for a supervisor who could bring it all down to a local-office level for his team while including us in the big picture of the client. Tom is a manager that makes you feel inspired, appreciated, and worthy to be a part of any project. He was an ideal manager for me as the recent graduate eager to grow, as he was an ideal resource for colleagues and clients alike hoping to understand the intricacies of digital strategic brand marketing.

I will always look forward to the opportunities I have to learn more from and work with Tom, as he is an ideal communicator, mentor and friend.

Katherine Lehmann VP, Business Development Marketing Reported to Tom

Tom Barnes is a strategic thinker, with the ability to be both analytical and creative at the same time. And he is a pleasure to work with. I benefited personally and professionally from his presence on our Fleishman-Hillard team, and I would recommend his services to any friend, colleague or customer.

Drew Giblin Public Diplomacy Officer, U.S. Department of State Colleague

Tom is one of the smartest marketing strategists I know. Whenever I partner with Tom on a project, I know the outcome will exceed expectations and I’ll learn something new. I highly recommend Tom for situations where the challenges are more apparent than the solutions and when the program requires top-level thinking with practical implementation.

Brad Mays Executive Brand Marketing Leader Teammate

Tom Barnes is the smartest guy I have ever worked with in any situation. His ability to see the big picture and visualize the future is unmatched. With a complete understanding of media and consumer behavior, Tom is the first guy I go to for advice. On several occasions I have seen him predict the future and his predictions have come true. If Tom says it can be done, I’d bank on it.

Rich Van Slyke Voice Talent, Producer & Jingle Writer Teammate

Tom Barnes is a brilliant, creative thinker. I’ve worked with Tom as a consultant for over 10 years, and in that time he has never failed to impress me with his keen mind and ability to glean insight from data and find what others miss. Tom is a rarity in that he is not only a gifted quantitative analyst, he is also wildly creative and always able to synthesize disparate data sources into ideas that truly get to the heart of a brand challenge, defy conventional wisdom, and ultimately help brands (and teams!) break out of their comfort zones and into areas of true growth. I’ve been fortunate enough to collaborate with Tom on some very successful projects, and his ability to provide actionable guidance with measurable results has directly contributed to those successes. I recommend Tom without hesitation.

Tom Webster Partner, Sounds Profitable Collaborator

Tom has served as an adviser for over 10 years and he has consistently been a step ahead of everyone when it comes to trends, consumer thinking and business strategy. I have recommended Tom to friends and colleagues who need forward looking perspective on business issues. I know when I do, that they will walk away energized by a different set of thinking, a new perspective and ideas on ‘what to do next’. If you feel stuck, if you are tired of the same old shtick, then I’d recommend some time with ‘Nostro-thomas’.

John Piccirillo Hospitality Marketing & Business Development Leader Client

Tom was a very valuable asset to me as a Program Director. I found him to always be thinking ahead of the curve. His analytic skills in the area of research were brilliant. I found him to be a great coach as well.

Bob Neumann Senior Vice President of Programming Client

I recommend Tom without hesitation. He is one of the most talented and intelligent communication professionals I have had the pleasure of working with. Tom is pragmatic. He is smart. He is eloquent. He has the ability to simplify complex concepts and deliver sound counsel during some of the most challenging times in an organization’s lifecycle. He understands the big picture when it comes to measuring what matters and is incredibly effective at achieving results that impact performance.

David Bradfield Founder, Avalier Advisory Colleague

I worked with Tom on a demanding client project. He was creative, professional, hard working, strategic and very knowledgeable about the latest digital trends and social media options. I highly recommend him.

Anne Woodbury CEO & Founder, CURA Strategies Colleague

Tom is smart, insightful and fully engaged with digital communications, in particular the strategic application of social media for business. I valued his advice and his counsel, and would run, not walk, towards another opportunity to work with him in the future.

Katherine Fletcher Chief Operating Officer, FleishmanHillard HighRoad Colleague

To say that Tom Barnes ‘consulted radio stations that I programmed in several major markets’ is an understatement... it is more accurate to say that he ingeniously ‘re-invented’ those stations! In each instance he provided us with amazing creativity and cutting-edge ideas, strategies & tactics. Just as importantly, Tom injected a wonderfully positive energy and team-focused approach that made the consultant-client relationship truly collaborative. I enthusiastically recommend Tom’s work in media, marketing, research & related fields.

Greg Stevens-Straubinger Former Program Director, The Los Angeles Film School Client

Tom rocks! He’s brilliant — what a mind. Knows social media and online community building like no one else! And he has good taste in music...

Karin Pendley Koser Writer & Brand Strategist Colleague

Every quote on this page has a name on it. Ask us for the story behind any of them.