White Paper
Understanding the impact of online video (iVOD) on marketing and advertising

May 5, 2006

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Provider Format Total bitrate Native resolution Site resolution Audio Hertz Downloads Uploads To Phone From Phone Tagging Other Notes
Bolt Flash 7 462 320x240 320x240 44Khz S No Yes No No Yes  
Brightcove Flash 8 480 480x350 480x350 44Khz M No N/A No No No  
Clipshack Flash Low   320x240   No Yes No Yes Yes Video is most likely streamed. File does not reside in browser cache.
Flixpo WM9 256 320x240 320x240 16Khz M Yes Yes No No No Offers video downloads for PSP and IPOD.
Flukiest Flash 7 450 320x240 320x240 22Khz M No Yes No Yes Yes  
Google Flash 7 500 320x240 user defineable 22Khz M Yes Yes No No Yes  
Grouper WM9 254 320x240 320x240 22Khz S Yes Yes No No Yes  
Myspace Flash NA 430x330 320x240 22Khz S No Yes No No Yes Video quality is poor when stretched.
Pixparty WM9 512 320x240 320x240 44Khz S No Yes No No Yes very slow streaming. 5 mintues to buffer 1 video.
Revver Quicktime 308 320x240 480x360 32Khz Yes Yes No No Yes  
Sharkle Flash 7 500 320x240 320x240 44Khz No Yes No No No  
Veoh Flash NA   540x425   PTP Yes No No Yes Videos do not end up in the browser cache; this means an accurate bitrate can not be determined. Veoh's quality seems poorer either because of a lower bitrate or they are using Flash 7.
Videoegg Flash 8 700 320x240 320x240 44Khz M No Yes No No No Little quality gain above 500kbps at that resolution and it takes longer to buffer. Needs to bump audio up to stereo. poor video controls. No time displayed. Had to read from file manually. Fast forwarding works very poorly.
Vidiac Flash 8 528 428x320 428x320 44Khz S No Yes No Yes Yes tags can be entered when uploading and searched on, but are not specifically listed on the video page.
  WM9 400/220 428x320 428x320 44Khz S            
Vidilife WM9 342 360x270 360x270 32Khz M No Yes No No Yes  
Vimeo Flash 8 415 320x240 320x240 44Khz M No Yes No Yes Yes  
Vsocial Flash 7 400 320x240 320x240 22Khz M No Yes No No Yes  
Youtube Flash 7 330 320x240   22Khz M No Yes No Yes Yes full screen option
Zippyvideos WM9 512 320x240 320x240 44Khz S No Yes No No Yes 20MB file upload limit, 100MB total severly limits usefulness.

 

Provider Format Total bitrate Video Quality Easy to use Sharing/Tagging/ Embed Share of market (alexa ranking reach per million) - 5/3/06 Other notes
Bolt Flash 7 462 3.5 4 5 1300 Integration with Myspace, etc. Supports video comments, though it wasn't working in our test. Lengthy signup process. No video progress bar.
Brightcove Flash 8 480 5 N/A N/A 75 Still in beta, difficult to gauge easy of use and sharing features.
Flixpo WM9 256 2 2 4 11 Software has to be installed to upload a video. No search bar for videos. No embed tags are shown.
Flukiest Flash 7 450 3.5 4 5 25 50MB file limit makes uploading larger files difficult.Uploading a standard WM9 WMV file was not supported. Uploading a standard MPEG4 file also timed out but was uploaded and accepted to Veoh a moment later. No status bar on uploads.
Google Flash 7 500 3.5 2 4 N/A Google software must be installed to upload a video. The software provides no functionality that can not be embedded in a page. Plus Google says it can take several days for your video to show up. They have embed tags, no comments.
Grouper WM9 240 2 5 5 260  
Myspace Flash 8 N/A 4 5 5 38,600 video quality could not be determined. Standard MPEG4 video was not successfully transcoded by Myspace
Pixparty varies varies 3 2 5 15 Too many questions are asked during signup. They ask sexual orrientation!? Videos are limited to 10 MB which presents the same problem as zippyvideos.com.Broken thumbnails for videos. Videos don't appear to be transcoded so the user experience is inconsistent. Searching for videos is difficult.
Revver Quicktime 225 2 2 5 150 Revver software must be installed to upload a video. The software provides no functionality that can not be embedded in a page.
Sharkle Flash 7 500 3.5 4.5 5 65 No upload progress bar makes it impossible to know how far along your video is.
Veoh Flash NA 3.5 5 5 150 Category selection upon upload is nice. They support Bittorrent for downloading of videos. Bittorrent only works well for videos that are popular.
Videoegg Flash 8 700 5 NA NA 25 Still in beta, difficult to gauge easy of use and sharing features.
Vidiac WM9 400 4 5 5 740 Because of the network model Vidiac is difficult to measure. Ranking is freevideoblog.com and streetfire.net
Vidiac Flash 8 528 5 5 5 740 Vidiac is transitioning from WM9 to Flash 8. Ease of use is high because a user doesn't need an account to upload a video. Tagging is supported on uploads, but is not well integrated into searching. Anonymous uploads are allowed and the signup process is very quick.
Vidilife WM9 342 4 5 5 515 nice video email and webcam features. Videos are permanently watermarked. Good category-based searching features.
Vimeo Flash 8 415 4.5 4 5 185 Very easy signup process.Only 30 megs can be uploaded per week. Upload process is very easy but ease of use is diminished because of the 30meg limit. Original source file is immediately streamable while the file is being converted to Flash, very nice feature.
Vsocial Flash 7 400 3.5 5 5 145  
Youtube Flash 7 330 3 5 5 23,800
Zippyvideos WM9 512 5 2 4 765 Anonymous upload is a nice feature but videos are limited to 20MB which means that users may have to re-encode their videos or break them up. Very difficult. Can't find any embed tags.
Ease of use is defined by how many steps are required to upload a video.

 

Order of video quality
1. Flash 8 Flash 7 vs. Flash 8 side-by-side comparison http://www.flashcomguru.com/articles/pulp.htm and http://www.flashcomguru.com/index.cfm/2005/8/8/vp6
2. Windows Media 9  
3. Quicktime MPEG4 based  
4. Flash 7 - H.263 based  

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