Company faced slowing sales due to a maturing market, increased competition, and a softening economy. New strategy needed to hit growth projections.
Vertical market penetration plan that includes marketing strategy, media outline, outline of value proposition for the company's sales department, and creation of decision maker contact list. Competitive analysis to benchmark both software features and functionality as well as competitors' sales process.
Decreased sales time spent identifying, researching key accounts, decreased sales cycle (from suspect to prospect qualification), increased outbound sales call volume and leads generated, decreased internal time and cost of competitive and market research, decreased wasted media dollars spent in the wrong channels.
For every $1 invested, $7.09 in profits were realized in 7 months.
"Mediathink is fabulous at developing marketing strategies which positively impact our ROI. We remain very impressed with our ongoing accessibility to Mediathink's senior level experts and their vision for our continued sales growth." — Sr. VP of Marketing
Company's product development and focus on sales had outpaced their marketing leaving them with no relevant messaging assets. The result was missed sales opportunities and confusion in the marketplace. Additionally, no product support or training tools were in place leading to a high cost of support after the sale.
Clarifying the company's value proposition and created new web, print, and interactive assets to compliment their current sales messaging. Mediathink interviewed their clients creating a library of case studies, an audio CD was created to educate prospects on the value of the company's product and service offering and customized training videos were produced to reduce the cost of sales and support. An email marketing strategy was implemented to increase relevancy with prospects and customers.
An increase of $100,000 is sales from leads previously stuck in company's pipeline, reduced cost of direct mail, reduced cost of third party vendors, reduced the time and expense of customer training and ongoing education.
For every $1 invested, $5.25 in profits were realized in 5 months.
"I am the last person who would ever hire a 'marketing consultant'. My entire career has been spent selling globally to Fortune 1000 customers. For me, marketers have always been a hindrance; until we worked with Mediathink. They passed the smell test from the beginning and have become an important part of our business. It is a pleasure to have them on our team." — CEO
Leading web firm's growth and revenue was slowing. Company lacked a cohesive voice in the marketplace.
Mediathink researched company and opportunities using internal metrics, competitive research, and client interviews. The firm's web and collateral messaging and visuals were updated, meaningful points of differentiation were outlined for their sales team, 'proof documents' were created, value justification / ROI modeling tool for sales was implemented, lead generation campaign initiated.
Decreased costs of marketing implementation, eliminated the need to devote internal resources to research and planning, increased conversion rate of suspects and prospects by 27%.
For every $1 invested, $4.18 in profits were realized in 6 months.
"There are hundreds of marketing firms in Atlanta. Mediathink is the only one who talked to us about value justification and the numbers behind the marketing. Plus, they gave our sales team tools to out sell the competition. They're pragmatic in their discipline and great to work with." — Cofounder
One of the nation's largest overbuilders wanted to increase penetration of their high margin residential broadband service. Selling the service solely on speed only appealed to certain segments of the population.
Identify and outline additional value added services that would not only drive increased demand but would also create new sources of revenue for the company. An objective business case would allow the company to project income and profit for different bundled services (games, consumer services, etc.) at different take rates, allowing them to test and prioritize rollout based on consumer demand.
Increased time to market, reduced business development time and cost, reduced cost of internal resources needed to outline and implement project.