Radio Quantitative Historical Highlights

Los Angeles 12/92-4/93
Defined current industry rock strategy by pioneering fusing of hard and modern rock to revitalize Pirate Radio with an attack against KROQ. Parent Infinity is now using the same strategy that was used against them in Los Angeles, New York and Boston.

Dallas 11/97-5/98
Nationwide Communication's KEGL, was labeled a "stick" by Inside Radio after The Howard Stern Show was canceled. Joined the team one month later and assisted in taking KEGL to 3rd 12+ and #2 25-54 Men forcing heritage competitor KTXQ to change to rhythmic Top 40 --all in less than 6 months.

Washington 3/98-9/00
Judged "unsalvageable" by Critical Mass Media Research immediately after being purchased by AM-FM, worked with senior management to make WWDC (DC-101) top tier 12+, 18-34, and 25-54 in less than 6 months. Soundly beat both modern rock and classic rock competitors.

Boston 3/91-8/02
Grew and stabilized ratings to help signal disadvantaged WAAF grow revenue and ratings 200% over 36 months. Partnered with programming and sales to deliver historic ratings and revenue. In Summer of 01 AAF dominated target male demographic (WAAF was the nation's second FM signal)

Atlanta 10/92-3/93, 4/93-12/98, 2/00-present
Signed on 99X to huge success owning men 25-34. Crossed the street to work for 96 Rock and helped bring 96 Rock #1 Men 25-34, 25-54 and 18-49 in less than six months. Joined WZGC in 2000 helping to grow ratings for seven consecutive trends Persons 25-54 and revenue for 8 straight quarters.

Minneapolis 3/95-1/96
Quadrupled audience at signal disadvantaged KREV. Maintained markets best audience quality (Simmons). Helped grow revenue over 50% building the stations value for sale over 200% to ABC/Cap Cities.

Indianapolis 3/94-12/96
Helped WRZX develop the only serious threat to perennial market leader WFBQ. Threat was so serious that RZX was purchased 60 days after adopting our programming strategy by WFBQ's ownership-- generating a 40% increase in purchase value for WRZX's ownership.

Albuquerque 9/96-1/98
Flipped lagging Classic Hits format to innovative Modern AC. Moved from #17 in the market to #2 W18-34, #3 P18-34, #3 P25-54 in just nine months. Station revenue grew 120% year to year. Owned 'At Work' position with a perpetual, one-a-kind at work campaign and developed the dominant morning show in the market that was later featured on Oprah Winfrey.

Santa Barbara 10/93-11/96
Took A/C station KMGQ literally from worst to first in the coveted 18-49 Female demographic and kept them there for over two years with a revolutionary version of their old format. This version of A/C is now dominant in Chicago, San Diego, Denver, and Los Angeles.

CONSULTED STATIONS & NETWORKS 1987-PRESENT:
KALC/DENVER/Modern A/C
KEGL/DALLAS/ACTIVE
KEZE/SPOKANE/AOR
KITS/SAN FRANCISCO/ Modern Rock
KISW/SEATTLE/AOR
KLOL/HOUSTON/ADULT ROCK
KLAQ/EL PASO/AOR
KLPX/TUCSON/AOR
KQLZ/Los Angeles/Hard AOR--New Rock
KOMP/LAS VEGAS/AOR
KPEK/Albuquerque /Modern A/C
KUMT/SALT LAKE CITY/SOFT ROCK
KREV/MINNEAPOLIS/MODERN ROCK
KRRK/OMAHA/MODERN ROCK
KKMG/COLORADO SPRINGS/CHR
KMGQ/SANTA BARBARA/AC
KZON/PHOENIX/ADULT ALTERNATIVE
KYOT/PHOENIX/70's Gold
KZAP/SACRAMENTO/AOR
KKLQ/ SAN DIEGO /CHR
KIOZ/ SAN DIEGO / Active Rock
KUFO/PORTLAND/ Active Rock
KZRR/ALBUQUERQUE/AOR
WAAF/ BOSTON/ACTIVE ROCK
WBBB/RALIEGH/ROCK
WAPW/WNNX ATLANTA/CHR--NEW ROCK
WEQX/MANCHESTER/NEW ROCK
WWDC/ WASHINGTON /MODERN ROCK
WRQN/TOLEDO/CHR--OLDIES
WYBB/CHARLESTON/CLASSIC ROCK
WROQ/GREENVILLE/AOR
WKHK/RICHMOND/COUNTRY
WKLS/ATLANTA/AOR
WZGC/ATLANTA/Classic Rock
WRZX/INDIANAPOLIS/HARD AOR
WWBZ/CHICAGO/ROCK
WZJM/CLEVELAND/CHR
WJRR/ORLANDO/MODERN ROCK
WKGR/WEST PALM BEACH/CLASSIC ROCK
WSHE/Orlando/MODERN A/C
WYMY/RALIEGH/OLDIES
WZYC/COASTAL N.C./AOR
WPLL/Miami/MODERN A/C
WDBZ/ New York/MODERN A/C
SUPERADIO NETWORKS/HOT A/C
WESTWOOD ONE RADIO NETWORKS
CUTLER NETWORKS (NOW PREMIER)