Challenge:
Increased competition for new students in higher education and development dollars has created a need to be smarter when marketing to prospective students, parents, counselors, alumni and college supporters. This college had been using email marketing as a communication channel, but had no strategy or ways to measure its positive or negative results.

Solution:
Survey key stakeholders on campus who will need to utilize the college's database and email marketing infrastructure. Outline process and technology needed for each department (Admissions, Alumae, Development, Athletics, Communications) to maximize their collective effectiveness with email to reach key goals for increased student yield, increased giving, and a reduction of their annual direct mail expense.

Result:
Pending