This consultancy competes in a highly commoditized industry - employee benefits. A number of larger companies had begun to control market share and smaller and midsized players were aggressively developing new business. Most companies compete on features and benefits, doing little to help prospects understand what makes one company better than another.
Mediathink was able to identify and articulate a unique selling propositon that allowed the Company to stand out in a highly commoditized industry. After thorough competitive research, the company's strategy to get client centered was outlined and implemented. Mediathink modified the firms sales process, developed new collateral, a new website, captured client success stories, and diagrammed key processes.
Decreased outsourced marketing consulting, decreased cost of third party vendors (web development, printers, design, etc.), decreased qualification and early conversion portion of sales cycle, increased conversion of suspect to prospects, decreased internal marketing time and money spent on competitive research and strategy development.
For every $1 invested, $3.25 in profits or cost savings were realized in 7 months.
"We interviewed a number of companies and were extremely impressed by Mediathink. In a timely manner, using a low cost approach, they researched our competitors and clients, and put together a plan designed to get rid of our small shop image and help us create some meaningful differentiators with prospects. It worked so well, we've hired them again to address other issues inside the company." — CEO