Startup had limited budget for new customer acquisition and no in house marketing expertise. Their product segment was heavily commoditized and lacked points of differentiation.
For this financial services firm, Mediathink created a sales-driven market strategy, identified key segments, created deliverables for email marketing, the web, direct mail, and print advertising.
Decreased cost of strategy consulting, decreased cost of third party vendors (print, design, media buying, direct mail), decreased cost of new client acquisition, increased revenue from new business development.
For every $1 invested, $2.75 in profits were realized in 6 months.
"We aren't marketing experts, we needed a lot of work, and I didn't have time to micro-manage the brand development. We needed a firm that could jump in and operate like they were in house employees and bring resources and people to our business that had the expertise we needed." — CEO, Financial Services startup