Situation:
This major market station historically underperformed the rest of the market. They needed to create points of differentiation with listeners and advertisers in order to increase ratings and revenue.

Solution:
Auditorium test and analysis, talent development, improved music positioning, creation of listener and client e-mail marketing database to increase intimacy and share of wallet with both groups. Worked with senior sales and station management to outline opportunities for new sales channels and programs.

Result:
Only station in the market to have six consecutive up books in A25-54 demo, local market revenue has outpaced market growth for past 18 months.

Situation:
The station was getting beaten by new competition. Management knew there were a series of issues that needed to be addressed, but they weren't sure how to best prioritize those issues, create a strategy and execute on the necessary tactics.

Solution:
We outlined a strategy for returning the station to a position of leadership in the market. We implemented an auditorium music test utilizing Mediathink's unique process for music research and analysis, built an internal database for email marketing and listener management, and tightened music and positioning to clarify the station's position in the marketplace.

Result:
The Spring 2002 ratings book is the best in the station's history. #1 Persons 18-34, 4th Persons 25-54, #1 Men 18-34, #2 Men 25-54, #1 morning drive across all key demos.

Situation:
This station was suffering from listener attrition. They had lost touch with their audience's needs and were no longer attuned to the uniqueness of the market. The station had become formulaic and needed to create and establish a new identity.

Solution:
The implementation of station research to identify and aggregate unique pockets of listener demand not currently being served in the market. Develop talent to help drive listener affinity, assisted in sales friendly promotional development to reflect the station's brand, and educated sales management and staff on points of differentiation for advertisers.

Result:
As of 4th Quarter of 2002, five consecutive positive trends across all key demos, the most consecutive positive trends in the station's history.

Situation:
Company facing declining sales due to a maturing market, increased competition, and a softening economy. New strategy needed to hit growth projections.

Solution:
Vertical market penetration plan that includes marketing strategy, media outline, outline of value proposition for the company's sales department, and creation of decision maker contact list. Competitive analysis to benchmark both software features and functionality as well as competitors' sales process.

Result:
Focused sales and marketing effort has established them as experts in desired verticals leading to a reduction in the sales cycle. Company recently signed the market leader in a chosen vertical and has been recognized by industry press as a leading solution provider.

"Mediathink built the right tools for the job and applied significant intelligence to the decision making process. They work hard and they’re easy to get a hold of."
Sr.VP Marketing

Situation:
Company's product development and focus on sales had outpaced their marketing leaving them with no relevant messaging assets. The result was missed sales opportunities and confusion in the marketplace. Additionally, no product support assets were in place leading to a high cost of support after the sale.

Solution:
Clarifying the company's value proposition and created new web, print, and interactive assets to compliment their current sales messaging. We interviewed their clients creating a library of case studies, an audio CD was created to educate prospects on the value of the company's product and service offering, and customized training videos were produced to reduce the cost of sales and support. Email marketing strategy was implemented to increase relevancy with prospects and customers.

Result:
Company sales staff realized the tangible benefits of these assets in just 90 days. Product support and training costs were reduced by over 50% allowing reps more time to sell to new customers.

"Our company sells by the numbers. Mediathink understands how to move them in the right direction. They understand the true financial impact marketing has on a business."
CEO

Situation:
Leading web firm's growth and revenue was slowing. Company lacked a cohesive voice in the marketplace.

Solution:
Value justification / ROI modeling for sales team, created Web and print assets for sales, interviewed clients to document successes and redesigned corporate website. Clients were interviewed to build a library of 'proof documents' to be used in the sales process. We also built a sales lead generation program, worked on sales process design, and interviewed sales candidates.

Results:
15% conversion rate (outbound calls to leads generated), focused messaging on business impact not technology

"There are hundreds of marketing firms in Atlanta. Mediathink is the only one who talked to us about value justification and the numbers behind the marketing. Plus, they gave our sales team tools to out sell the competition. They're pragmatic in their discipline and great to work with." - Cofounder

Situation:
Startup had limited budget for new customer acquisition and no in house marketing expertise. Their product segment was heavily commoditized and lacked points of differentiation.

Solution:
Developed brand message from scratch. Web design, database development, form development, direct mail and print channels were used to introduce this new service business.

Result:
Outpaced revenue projections by 40% in 90 days, 12 month new business acquisition goals surpassed in six months.

"We aren't marketing experts, we needed a lot of work and I didn't have time to micro-manage the brand development. We needed a firm that could jump in and operate like they were in house employees and bring resources and people to our business that had the expertise we needed." -CEO, Financial Services startup