Web Application Development
Challenge:
Leading web firm's growth and revenue was slowing. Company lacked a cohesive voice in
the marketplace. Solution:
Mediathink researched company and opportunities using internal metrics, competitive research, and client interviews. The firm's web and collateral messaging and visuals were updated, meaningful points of differentiation were outlined for their sales team, 'proof documents' were created, value justification / ROI modeling tool for sales was implemented, lead generation campaign initiated.
Results:
Decreased costs of marketing implementation, eliminated the need to devote internal resources to research and planning, increased conversion rate of suspects and prospects by 27%.
For every $1 invested, $4.18 in profits were realized in 6 months.
"There are hundreds of marketing firms in Atlanta. Mediathink is the only one who
talked to us about value justification and the numbers behind the marketing. Plus, they
gave our sales team tools to out sell the competition. They're pragmatic in their
discipline and great to work with." - Cofounder
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