Challenge:
This major market station historically underperformed the rest of the market. They needed to create points of differentiation with listeners and advertisers in order to increase ratings and revenue.

Solution:
Auditorium test and analysis, talent development, improved music positioning, creation of listener and client email marketing database to increase intimacy and share of wallet with both groups. Worked with senior sales and station management to outline opportunities for new sales channels and programs.

Result:
Only station in the market to have six consecutive up books in A25-54 demo, local market revenue has outpaced market growth for past 18 months.

Challenge:
This privately held, mid market broadcaster had two stations (AOR and AC) with declining share and stagnant revenue; management was frustrated by feedback from their current consultant. With no heritage and no big name morning shows, they were struggling against competition that had both.

Solution:
Mediathink clarified station formats and the stations' opportunities within the broader media environment. By putting both stations into a larger context and conducting music tests utilizing a unique process for analysis, Mediathink enabled the stations to understand their positions and serve their demographics with formats that are relevant now — and provide a growth strategy unavailable from typical research.

Result:
An incremental $2M in revenue by the end of 2004. How? Within six months, the rock station achieved its best position ever. The station beat the heritage in format competitor A25-54 cume, M25-54 total week and Morning Drive. The station is now out-billing its rock competitor more than $100,000 a month and even beat the Soft AC "At Work" station.

The nearly dead AC is now a Top 5 station total week A25-54, despite the removal of the 100,000 watt signal on which it was previously simulcast. Neither station benefited from external marketing like running TV, outdoor, or other large marketing expenses.

For every $1 invested, $7.56 in profits were realized.

"Working with Mediathink is more than just music analysis. Throughout the process, they identified the landscape and brought us in to reality — they're like having a pair of night vision goggles on. The world is changing, and you need to respond, the changing media environment requires a bigger vision. Mediathink enabled us to answer the question 'What are we going to do to be valid and relevant in this new reality?'" — Executive Vice President

Challenge:
This station was suffering from listener attrition. They had lost touch with their audience's needs and were no longer attuned to the uniqueness of the market. The station had become formulaic and needed to create and establish a new identity.

Solution:
The implementation of station research to identify and aggregate unique pockets of listener demand not currently being served in the market. Develop talent to help drive listener affinity, assisted in sales friendly promotional development to reflect the station's brand, and educated sales management and staff on points of differentiation for advertisers.

Result:
As of 4th Quarter of 2002, five consecutive positive trends across all key demos, the most consecutive positive trends in the station's history.