Broadcast Capabilities

Small and midsize independent broadcasters face unique programming and sales issues. Mediathink has helped dozens of radio stations and media properties confront these challenges to increase audience share and profitability. Our capabilities include:

			Programming You'll create meaningful points of differentiation for your radio stations utilizing our expertise in: Programming consulting and talent development Proprietary methodology for research analysis Programming implementation, turnarounds
			Marketing and Promotion Marketing and promotion have changed in our cluttered media and technology environment. Mediathink leverages this reality to: Market and promote your station to key listener segments Create meaningful points of differentiation in the minds of your advertisers Correctly utilize new interactive and database channel to drive ratings and revenue
			Sales When viewed through the eyes of your advertisers, radio is difficult to buy and confidence in a credible return on investment is low. Moreover, it is very difficult to evaluate competing stations effectively. Effective sales process management and tactics alleviate these pains. It results in measurably decreased sales cycles, increased revenues and confident, satisfied clients. Mediathink develops and documents measurable sales process --producing quantifiable sales results that justify our value and the value of your airtime.
			Examples: Here are some recent examples of Mediathink's work: Large Market Medium Market
			Press: Speaking Engagements: RAB 2004 - Dallas, TX - Feb 2004 "Turning Data into Dollars- The Key to Driving Client ROI" American Marketing Association - Atlanta, GA - October 2003 "Integrated Marketing - Managing Muliple Media Platforms" Direct Marketing Association - Atlanta, GA - August 2003 "Return on Marketing Investment" Billboard Radio Convention -Miami,FL - Feb 2003 "Future of Broadcast" Articles: Mediathink is a regular contributor to industry trades like FMQB and R&R, and leading marketing resources such as MarketingProfs.com and Marketing Power, the official website of the American Marketing Association. TSL Solutions You'll Hate (Coming March 1, 2004) What's Next for Radio? Inside tips for effectively using radio to drive return on investment. Mind the Gap--Bringing you, your prospects and your CFO closer Tackling TiVo - 8 Ways to Defend Your Media Dollars Against "Time Shifting" How to avoid the growing crisis around email deliverability All articles are located in the article section