We’ve been talking about this with clients for over a year now. Rebecca Lieb over at ClickZ has a great piece on it today. An absolute MUST read. The big question: Can you deliver something USEFUL while avoiding the urge to overtly self-promote?
Should you fire your agency and hire more developers? It may be a bit premature to do so now, but consider the trends. The global economic slump is only hastening the move away from media buying and “classic” online advertising toward content creation and dissemination.