Future Present– Table of Contents
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About This Page
When I finished writing this, my nephew asked me a very straight forward question: Why are you trying to publish this as a book, when in it, you so clearly advocate a change in media replication and consumption?
Why indeed. So, for that reason, here it is electronically. For free. Apparently I am now a digital peasant. Yay.
This work is written for the printed page. It is subdivided here to maintain continuity with the written work as well as to aid in linking and indexing–not to purposefully make you click a lot. If you’d like to download the full PDF of Future: Present for your electronic reader or to print out you can do that here. I’m certain there are a number of inconsistencies across the various formats (web, pdf and audio). The Web copy here will always have the most recent version with the most references.
This work cites Wikipedia without apology. The citations are continually reviewed and– despite the histrionics of the media who are most threatened by its existence– are quite accurate (why I believe this). Of course there is a very small chance that a link cited has been vandalized when you read it–but if you can’t tell when a Wikipedia page is been vandalized, than perhaps this is not the book for you. Here’s my Wikipedia page. Sadly, I wish I could say I contributed more to Wikipedia. It is a valuable tool for the incurably curious.
The audio portions are by chapter. I’ll be dividing the audio further in a few months. When I’m done editing, those of you who want shorter sections, will be able to find them in serial podcast form over at iTunes. The current audio portions can’t be longer because of continuity and file size issues. FYI–There are roughly five hours of audio across the eleven chapters.
Thanks for visiting.
PS. If you are interested in paying for a printed copy, let me know. You can always buy me a beer or cup of coffee if you’d like.
Introduction
0.1 Seeing the Future in the Present
0.3 Steve Calls Me “Nostrathomas”
1.0 Starting at The End: Here’s The Forecast You Were Looking For (Audio Intro & Chapter 1 AAC 20 mgs )
1.1 Credit to the Critics
1.2 Just Pay Attention
1.3 Movin’ On Up
1.4 Do U nEd Me 2 transl8?
1.5 Break It Down
1.6 Recycling Revisited
1.7 Trapped in the Headlights
1.8 The Single Life
1.9 These are the Good Ol’ Days
1.10 Cry Freedom
1.11 Following the Money
1.12 Chicks, Man
1.13 Extreme Disintegration
1.14 Roots Radical
1.15 Swing, Swing
2.0 You Are Your Tribes (audio AAC 16 megs 32 mins)
2.1 Define and Conquer
2.2 What Is a Tribe?
2.3 Tribal Role Playing
2.4 Cultural Totems
2.5 Talking the Talk, Walking the Walk
2.6 A Few Good Men
2.7 Stand and Deliver
2.8 The Energy of Conflict: Polarity = Intensity
2.9 Segmentation Through Religious Tribal Power Cycles
2.10 Who’s the Man?
2.11 Breaking Up Is What We Do
2.12 Trend Hopping
3.0 The Derivative Generation (audio)
3.1 Youth Rules
3.2 Don’t Try to Dig What We All Say
3.3 Divining the Demographics
3.4 Go East, Young Forecaster
3.5 Teenage Tasteland
3.6 Hitting the Recycle Bin
3.7 Credible Alienation
3.8 Yesterday’s Outcast-Tomorrow’s Star
3.9 Peeking Under the Covers
3.10 Show Me Your I.D.
3.11 Crisis Identity Management
3.12 Subversion or Submission
3.13 Irony’s Perpetual Paradox
3.14 Irony Sells, Ironically
3.15 Erikson’s Extended Exploration Economy
3.16 Regenerative Beauty Rules
4.0 Our Screens, Ourselves: Media Shaping and Rewarding Choice (audio)
4.1 A Mirror or a Window?
4.2 The Programming of Pigeons
4.3 Just Rewards
4.4 Scheduling Strokes for Fragmented Folks
4.5 Pay the Man
4.6 Survival of the Split-est
4.7 Forecaster: Pick Your Conflict
4.8 Confronting Pragmatism
4.9 Wisdom Over Wealth?
4.10 Flings and Bling
4.11 Toward a More Flattering Mirror
4.12 Seeing the New Subversion
4.13 The Purpose of Meaning
4.14 Building the Pyramids
4.15 Leveraging Demand by Resolving Conflict
5.0 How Ideas Move (audio)
5.1 Morning Blend
5.2 Meet the Quintiles
5.3 Growing Pains
5.4 Catastrophic Success
5.5 The Bell Curve
5.6 Attitudes and Latitudes
5.7 Innovation and Reinvention
5.8 Balancing the Scales
5.9 The Perils of Discount and Die
5.10 The Long Tail Is the Tale of the Bell Curve
5.11 Walking a Fragmented Path
5.12 Top Heavy
5.13 Blowing Up or Overblown
5.14 Tips for the Forecaster
6.0 Riding the Product Lifecycle: Seeking Reinvention (audio)
6.1 “Ready Sherman?”
6.2 Fornication Pants
6.3 Reinvention and Recovery
6.4 Patterns and Their User
6.5 A Beautiful Relationship
6.6 Where Is the Love?
6.7 Better Shagging Through Chemistry, Baby
6.8 Pioneers Get Arrows-Settlers Get Land
6.9 Deal or No Deal
6.10 Saved By the Bell
6.11 Dynamic Tension in the Markets
6.12 Windows of Opportunity
6.13 Timing the Markets
6.14 Irony and Subversion
6.15 Knowing When to Say When
6.16 Drinkin’ Wine Spo-dee O Dee
6.17 Staying Fresh
6.18 Coke Was It
6.19 Go with the Flow
6.20 Re-new
6.21 Tips for the Forecaster
7.0 Confirmation Bias: Pattern Against Viewer (audio)
7.1 The Emperor’s New Prose
7.2 Running Hot and Cold
7.3 Wason, Come Here…We Need You
7.4 Go Along to Get Along
7.5 Luck of The Irish?
7.6 The Neutrality Myth
7.7 Comforting Yourself
7.8 Back in the Box
7.9 It’s Funny ‘Cause It’s True
7.10 Tips for the Forecaster
7.11 Faith: Fair and Balanced
8.0 The Real (Authentic) versus the Accessible (Utilitarian) Thing (Audio)
8.1 Grandpa’s Lament
8.2 Keeping it Real
8.3 Action and Re-Action
8.4 Calculating Anarchy
8.5 Paying Dues
8.6 A License to Indulge
8.7 When “Keeping It Real” Goes Wrong
8.8 Fingering Fakery
8.9 Branding One’s Self
8.10 Is Your Pint Imperial?
8.11 Hot Dog Cuisine
8.12 Seeking an Essential Balance
8.13 The Price You Pay
8.14 Tips for the Forecaster
9.0 On Being Heard (Audio)
9.1 A Ringing Underground
9.2 Dialog to Custom
9.3 Re-tooling an Old Star
9.4 The Hammer that Breaks up the Tribes
9.5 Means to the Tribes
9.6 Seize the Novelty
9.7 Look Both Ways for Crossover
9.8 The Message in the Medium
9.9 We Document…Therefore We Are
9.10 Lessons for the Forecaster
10.0 The Yin of Content; The Yang of Distribution (audio)
10.1 Death…Wildly Exaggerated
10.2 The General Covers His Bet
10.3 Mother Content, Father Distributor
10.4 Games Are the New Porn
10.5 Buying In
10.6 The Next Eclipse
10.7 Can the Internet Save the Radio Star?
10.8 Flicks vs. Blockbusters
10.9 Respect My Variety
10.10 Ditching Goliath
10.11 Just Like Home Made
10.12 That ’70s Bowl
10.13 Speed Kills
10.14 TV or No TV
10.15 Tips for the Forecaster
