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07/17/10

Artisanal America

Details Magazine has a cover story in its August edition.  Noting:

“Exalting the handmade, the painstakingly crafted, the authentic, is not just for hipsters in Portland and Brooklyn anymore—small-batch has mass appeal. How the artisanal movement became our national consumer religion.

Yes, indeed it has.  Of course if you’d downloaded and read Future: Present, you’d be well aware of that trend and its implications for your brand.  The eBook will be free only for a few more weeks– so download the pdf or the audio while it’s still free.

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