Dick Hardt explains digital identity.

Whatever business you are in, you are also in the content business. There is a lot of competition in the content business.

Because this is my blog I get to put up stuff that is funny sometimes. There is of course much for the mediathinker here:

First, Cracked.com may be the funniest site on the web. Well-written, interesting, smart and more than just snarky. Notice the pre-roll ad from Google. Notice the crawl ads below the content when it plays and recall this blogs last post about Simpsons being more valuable on Hulu than on Fox.

The clutter police of much to complain about of course but, in the end, this is the state of the art in video content revenue generation.

A spoon-full of sugar always helps the medicine go down. Enjoy!

Behavioral Economist Dan Ariely’s Ted talk about the decision process

and that’s a good thing…

If you enjoyed the video earlier about marketing in an economic downturn here’s some more data to support John Quelch’s thesis that we need to segment by attitude rather than demography

Effects of the Recession

Other consumers that are living more cautiously are joining the “life on hold” tribe. These people are staying in more and cutting out big-ticket purchases such as cars.

This group are generally in the 35 to 54 age bracket. Vauxhall’s “You pay we pay” redundancy marketing campaign is an example of a company responding to the fears of this group.

There is another group who are slightly less pessimistic frame of mind. The groups have been divided into those who are trading off, those who are trading down and those who have the occasional treats.

More here

John Quelch says demographic segmentation is dead–emotional/behavioral segmentation is emergent.

Four new consumer segments– Age and Income not really drivers.

1.) “Slam on the Breaks”

2.) “Pained but Patient”

3.) “Live For Today”

4.) “Comfortably Well”

“Pained but Patient” consumers are the ones driving the change in your business and the ones who need your attention.  Gaining marketshare is less expensive today than it was during good times.  New habits are being internalized and consumers may not revert to their old behaviors.  Consumer appetite for new products that demonstrate value effectively doesn’t wane during a downturn

Who do you target?

How Google might fail– A compelling, if not paranoid, look at the threats that Google faces as the web grows. Via Slideshare

Slide Share Rocks!  Here’s another awesome deck from Jeff Jarvis.