A Sleeping Giant Awakens
Microsoft Corp., aiming to take advantage of a backlash against Google Inc.’s policy changes, is rolling out new ads that say its rival is risking users’ privacy to squeeze more revenue out of them.
The three-day print campaign started today in the Wall Street Journal, New York Times and USA Today. A blog posting with the title “Gone Google? Got Concerns? We Have Alternatives,” written by Microsoft spokesman Frank Shaw, was posted on the company’s website.