Invite-only Pintrest is on fire. According to a report by Experian, the site received over 11 million visits the week of December 17th, which is 40x more hits than just six months earlier.
Compare that with Facebook. In the United States it lost nearly 6 million users, falling from 155.2 million at the start of May to 149.4 million at the end of it. This is the first time the country has lost users in the past year.
Apples to oranges? Maybe. Facebook is huge. It’s not going anywhere soon. But while social media is hot, there is plenty of reason to believe that Facebook’s hegemony isn’t assured.
If you can’t trust your fans, who can you trust?