Details Magazine has a cover story in its August edition.  Noting:

“Exalting the handmade, the painstakingly crafted, the authentic, is not just for hipsters in Portland and Brooklyn anymore—small-batch has mass appeal. How the artisanal movement became our national consumer religion.

Yes, indeed it has.  Of course if you’d downloaded and read Future: Present, you’d be well aware of that trend and its implications for your brand.  The eBook will be free only for a few more weeks– so download the pdf or the audio while it’s still free.

Much has been written about Miley Cyrus and her recent change to distance herself from her Hannah Montana character. It was ta terrible idea as the New York Times points out today.

So last month, when Ms. Cyrus released her post-adolescent anthem, “Can’t Be Tamed,” her once-adoring fan was unimpressed, unmoved by, among other things, the singer’s sexy music video.

“It was weird,” Perry said of Ms. Cyrus’s bird wings and black ribbon corset. “I feel like she acts 25. She looks so old. She is too old for herself.” She, like others her age, has had enough. First-week album sales for the more adult “Can’t Be Tamed” tallied a mere 102,389, according to Nielsen SoundScan, which tracks music sales. That was 72 percent less than her 2008 solo debut, “Breakout,” and 33 percent less than last year’s “Time of Our Lives,” both of which were popular with teenagers.

Readers of my book will recognize this failure to be utterly predictable.  Ms. Cyrus and her strategists should never have equated sexuality with maturity.  Kids are generally alienated by the quantity of sex in their media. The movement to conservatism continues on the young end.  Not only can Taylor Swift sing better– her style is more on pitch as well.

There are so many implications to marketing media and culture that it’s almost mind boggling. So lets just start with the NSFW trailer. We’ll be posting about this for a while.

Update: Here’s a review for the film