Cracked is one of my favorite blogs.  It’s funny and informative.  If you’re not reading it on a regular basis you are missing a lot.

Today Dan Seitz posted 6 Logical Fallacies That Cost You Money Every Day. In it he does a great job of explaining how our brains fool us into parting with our money. Seems our reptilian brain just doesn’t get the time value of money.

I’ve written about this too. It’s important for anyone in business–marketing or otherwise to understand why markets and consumers are not so rational.

Sorry Adam Smith.  It’s funny ’cause it’s true.

Here is a link to my web book.  Audio, links to full text, and complete pdf all here.  I really hope you like it.  I took me a while to finish it and get all the audio done.  Please email me if you find anything I can fix or do to make it better.  I tried to reduce the amount of clicks one must endure to get to the right content.