Because this is my blog I get to put up stuff that is funny sometimes. There is of course much for the mediathinker here:
First, Cracked.com may be the funniest site on the web. Well-written, interesting, smart and more than just snarky. Notice the pre-roll ad from Google. Notice the crawl ads below the content when it plays and recall this blogs last post about Simpsons being more valuable on Hulu than on Fox.
The clutter police of much to complain about of course but, in the end, this is the state of the art in video content revenue generation.
A spoon-full of sugar always helps the medicine go down. Enjoy!
The premium rates in the just-ended 2008-2009 television season are mainly for shows that rank among the most-watched by Nielsen Co., said David Poltrack, chief research officer at New York-based CBS Corp., which is home to “CSI” and owns TV.com.
Marketers, who are now considering commitments for the 2009-2010 TV season, are willing to pay more because TV.com and Hulu.com, owned by investors including News Corp., NBC and Walt Disney Co., provide committed viewers who actively seek out shows. There are fewer commercials, and consumers are twice as likely to recall Web ads, Poltrack said, citing Nielsen.”
Nathanson, an analyst at Sanford C. Bernstein & Co wrote “A ‘Simpsons’ episode on Hulu has just 37 seconds of ads”. A broadcast episode has nine minutes and produces three times the revenue per viewer at half the price, he estimated.
Remind me why I need cable again.
Good stuff from Kate Niederhoffer, Ph.D and Mark A. Smith Ph.D
From The Harvard Business Blog
Fast prototyping is essential. Iterative approaches rule.